The Breakthrough Imperative
The Breakthrough Imperative
The Breakthrough Imperative
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"Mark Gottfredson and Steve Schaubert have taken their decades of managerial and consulting experience to the page. The result is a book that is a must-read for every current or aspiring manager."
–Idris Jala, Managing Director and CEO, Malaysia Airlines
"The Breakthrough Imperative clearly outlines the fundamentals necessary to survive and thrive in today's fast moving, global economy. The 'four laws' are invaluable for managers who need to make the right strategic decisions to win."
–Steve Pagliuca, Managing Director, Bain Capital
"The Breakthrough Imperative is a brilliant how-to book for building winning business strategies based on four simple laws and two planning processes. Concise, straightforward, and insightful, Mark Gottfredson and Steve Schaubert have successfully conveyed their decades of consulting experience in a way that is truly accessible. Study it and make it happen in your business!"
–Mike White, Vice Chairman, PepsiCo Inc.
"Managers have less time than ever to make their mark. If you don't hit the ground running, with a clear picture of where your business is now and where you need to take it in the short time you have, failure is guaranteed. Mark Gottfredson and Steve Schaubert's The Breakthrough Imperative gives managers what they need to ensure they break through and excel."
–Warren Knowlton, CEO, Graham Packaging Company
"Based on Mark Gottfredson and Steve Schaubert's intensive research and decades of work with managers of all stripes, The Breakthrough Imperative gives business leaders a comprehensive yet simple way to develop a winning game plan."
–Steve Reinemund, Retired Chairman and CEO, PepsiCo
"Having spent many years in the trenches with 'best of class' business leaders, Steve Schaubert and Mark Gottfredson speak with authority in The Breakthrough Imperative, a unique book and architecture for how to win in business."
–Fred Rowan, Chairman and CEO, Carter's, Inc

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